Melville Street, West Ryde

Elevating a Brand New Luxury Home to Auction Day Success

This brand new family residence showcased contemporary finishes and expert craftsmanship throughout. 

Given the premium nature of the home, the property was treated as a VIP styling project. The objective was to elevate its luxurious finishes and amplify its sense of space and flow. Carefully curated furniture and accessories were selected to mirror the contemporary style while demonstrating warmth and liveability. We worked with The Plant Styling Company to including living plants throughout, bringing life to the interiors and subtly softening the strong architectural lines. These elements created an emotional connection for potential buyers, helping them envision a sophisticated yet comfortable lifestyle.

The styling strategy proved highly effective. The property garnered strong interest during the campaign, culminating in a competitive auction. With a price guide of $2.2 million, the home sold under the hammer for an impressive $2,460,000 – exceeding expectations and underscoring the power of professional styling in driving premium sale results.